Using Evergreen Content to Improve Business Sales and Marketing ...

Content marketing is a marketing practice that has been recently embraced by a lot of online marketers, especially people in the SEO industry.

Although the principle has existed for decades, continual changes in the online marketing landscape have substantiated the immense weight that Content Marketing can contribute to today?s businesses. Given that it allows small to large brands to be more competitive in their respective industries and this channel enables them to empower both sales and marketing efforts.

Infographic via Junta42

Now that you have a brief background of what content marketing is, let?s head on to the one approach in content marketing that can extremely grow your business in so many ways -?pushing out evergreen content on a massive scale. Why? Because this methodology for content strategy can touch several aspects of online marketing in one go (particularly the important ones), such as:

• Scalable link acquisition
• Achieving high search rankings for industry terms
• Continuous social sharing of content
• Constant traffic generation from different sources (referring sites, social and search)
• Helping the site?s online conversions in terms of lead and revenue generation
• Uncovering more opportunities for the site (links, relationships, coverage, partnerships, etc?)
• Supporting and giving more visibility to the other important pages of the site
• Growing subscribers, social followers and brand advocates as the content consistently draws traffic to itself.
• Brand strengthening

We?ll go more on the details and on how to optimize content for each listed aspects below. But before everything else, I just want to share that this post was heavily inspired by Nick Eubanks? case study of my blog (which will be out soon).

Creating an evergreen content that will create impact for your business

Evergreen content, as the term defines itself, is a content that never relies on current trends and is simply an informational or reference material that somehow never goes out of date (as explained by WiseGeek).

Content marketers commonly use this type of content with the intention to drive consistent web traffic to it (for a long period of time), since this type of content discusses generally searched information most of the time (such as guides and historical information).

So how do you create one? Here are few tips on creating a robust evergreen content that will influence your overall online marketing campaign:

• Build content based on keywords that a specific segment of your target audience/customers generally seek for (ex. ?learn SEO? or ?advanced SEO tips?). Use Google Keyword Tool to identify topics that are being constantly searched and appeal to your market.
• Make your content as in-depth as it can be. Look at how the content is presented on Wikipedia. Their pages are mostly cited as a reference mainly because of the extensiveness of their content.
• Use visualizations, like rich images, to generate more interest from your readers/viewers.
• Explore other content formats in presenting content, such as videos, slide presentations and/or data visualizations.
• Aim to have the best content about that certain subject in your industry?s online sphere. Research your competitors? similar content. This principle will help you create a better copy and will also be its unique selling point in continuously attracting traffic and activity.

Once you are done with the content, interconnecting other areas of web marketing efficiently will be more often than not its end-results, seeing that you?ll have plenty of time to make use and benefit from it.

Scalable Link Acquisition

Getting voluntary given and editorial links to an evergreen content is almost always certain to happen. It can even work on continuously acquiring natural links to itself over time, as long as people can find it and as long as the content provides useful/relevant information by the time they see it.

Making an evergreen content very comprehensive is so important, because it?s the element that will entice people, especially content creators in your field, in using it as a reference (whether on blog posts, forum threads or other community discussions).

For instance, the link growth for an evergreen post that I?ve published last March 16, 2011 about Ecommerce SEO strategies has been increasing for the past 17 months.

That post also received a link from SEOmoz recently (May 2012, after 14 months of being published). And one reason why the amount of new links acquired on that month increased is because of the sites that have scraped the linking content from SEOmoz.

How to optimize your content for linking:

• Make sure that the content will be found by people who are specifically searching for it. This will involve optimizing the page/content for several possible search terms that are used when researching for information (both short and long-tail keywords).
• Build internal contextual links to the content to improve its visibility through search rankings and referred page visits. A useful advice for this method is to use longer strings of texts for their anchors, as longer anchor texts are more receptive to readers and can also allow the destination content to target multiple keywords that they can rank for.
• Build incoming links to the content from other websites through outreach or content distribution (contextually linking to them through your guest blogs). This will increase the chances of getting more traffic to the page, which can also encourage more people in your industry in referencing the content.

Basically, the key to make your content a scalable link building machine is to build channels that will consistently send traffic to it, whether from search, social or links. The more new visitors the page can get over time, the better chances of getting people who might find and use the content as a resource for their works.

Better Search Rankings for Industry Keywords

Solid content that?s meant to last a lifetime (or almost) has higher potentials of getting good SERP rankings, as they have most of the factors that search engines tend to look for in terms of quality of information/content, page activity, user engagement and ability to continuously attract natural links.

Having good rankings for your content can stretch possibilities for your business? marketing and sales efforts, knowing that it can almost ensure highly targeted traffic to the page who may take actions (sharing, linking, subscribing and even purchasing).

As soon as your content is capable of generating search-traffic, the likelihood of getting natural links, continuous social shares, followers and potential customers will be higher.

How to get higher search rankings for your evergreen content: ????

• Optimize content for search, especially in making the content absolutely relevant to the keywords it?s aiming to rank for.
• Build more exposure and authority to the content through both internal linking and content-based link building.
• Utilize social media marketing techniques to send out more positive signals from the content as well as for the content to be more visible on personalized search results.

Continuous Social Sharing

One of the most awesome things that you can get from an evergreen content is its ability to create a recurring cycle for social sharing.

In social media, even if the content is already months or years old, it can still work for you as long as the content has proven to offer value to its audience.

For example, the ?SEO for ecommerce? post I?ve shared earlier is still generating social shares even its publication date was a year and half ago.

These instances can tremendously help in keeping your content alive, as it can generate traffic, possible linkers, subscribers/followers and leads to the site.

Being able to get social shares to already existing content can also generate sudden traffic spikes, depending on the authority/influence of the sharer.

How to optimize your content for social sharing

• Make the social buttons serve as the secondary call-to-action of the content by making them very visible to your visitors. Place it above the fold and right after the content.
• Use awesome titles for your posts that aren?t limited by trends (extensive tips, guides and lists are usually effective in this type of content). Check out Dan Shure?s guide on writing effective titles.
• Implement the ?unexpected hook? element when creating content, where you try to exceed the readers? expectations out from the content. This will increase the likelihood of the content of being shared on social networks.
• Build more channels to draw new traffic from (sites/pages linking to them or keywords they are ranking for). As the more new visitors the page can get, the more social shares it can eventually generate.

Evergreen Content Generates Constant Traffic

A special feat that a strong evergreen content has is its capability to consistently draw traffic from different sources, particularly from the first 3 areas that I?ve mentioned above (natural links, search rankings and social shares).

Using this approach for your content strategy is like building a marketing army that will promote your brand on autopilot, because it will continuously bring traffic to your site that may:

• Link to your content
• Share your content
• Subscribe to your feed/newsletter
• Follow you on social networks

Just imagine the power this method can lend to your site if you have tens or hundreds of this kind of high performing content hosted in your domain.

How to drive constant traffic to your evergreen content:

• Improve its search rankings by optimizing the content for its targeted keyword(s), building internal links to it and acquiring links that will generate traffic (editorial, contextual, and links from relevant discussions from pages/threads that are also getting constant traffic).
• Update content if necessary to make sure that new visitors will be satisfied with the content they?ll be landing on. This will increase the chances of the established content of being shared.
• Share your old content on social networks once in a while to send your new followers who might have missed the content.

Grow Conversions (lead and revenue generation)

Given that your content will going to continuously drive traffic to itself, getting potential customers/clients will not be impossible, since the content strongly exemplifies your expertise in your field.

Just like what I?ve mentioned on my guest post on Kikolani, I mostly got my past and current clients because of my blog posts, not through rankings. And this can certainly work for any size of businesses.

To further illustrate what I?m meaning to say, an evergreen content usually acts as a middle of the funnel element that can stimulate the buyer?s decision process.

For instance, the ecommerce post I?ve mentioned as a sample above has generated several client inquiries through my blog?s SEO consulting services page and contact page over the months it?s been live (approximately 14 potential clients out of 443 highly-engaged readers ? 3.16% conversion rate).

How to optimize content for conversions:

• Improve the page?s loading speed. You can use tools like Page Speed Online or Pingdom to see how the page is performing in terms of speed and the areas you?ll need to optimize to enhance load time.

• Include strong CTAs right after the content to attract leads. Look at how Hubspot attract specifically targeted leads on every end of their blog posts:

• Internally link to other useful pages or high-converting pages of your site, to improve visitor as well as brand retention and to move them further down through your conversion funnel.
• Identify the content?s keywords that are sending converted visitors through Google Analytics. Optimize the content for those keywords for them to generate more traffic that have high chances of converting.

Grow Subscriptions and Social Following

Bringing continual traffic to the evergreen content can also successively increase and grow your subscribers (feed or newsletter) and social followers. You can make these aspects be parts or goals of your conversion optimization, by simply adding them to your content?s calls-to-action (placing it on parts where readers can easily see them).

Support and lend visibility to other important pages (through internal linking)

Your evergreen content will continually improve its page authority, due to various activities that will occur within the content over time. It?ll eventually be a strong asset that you can utilize to support your other important pages (useful content, transactional pages, etc?) through internal linking.

These internal links can funnel through your content?s new visitors to your other important pages, and most importantly, the internal links can also pass link value to the internally linked pages, which can help them improve their search rankings as well.

Scale Link opportunity discovery and Relationship Building via social shares

Once your content is already well-established (constantly receives traffic and new social shares), you can start tracking those who have shared your content, as it can lead you to finding more opportunities and easier-to-acquire links.

Monitoring these can also help you build relationships and alliances in your community, which your brand can benefit from for your future content marketing efforts (through social outreach).

How to do Social Reverse Engineering:

For Twitter, you can use Topsy. Monitor and make a list of those who have recently shared your old content, especially those who run or have websites/blogs.

You can also use Google Search in finding people who have shared your content on Facebook

and Google+

Check the ones who own websites (from the search results) and start engaging them.

Initiate conversations by simply thanking them for sharing your old post/content. Building a good rapport will help you get easier ? but higher value ? link acquisitions or higher response rates once you start pitching for guest blogs and/or link requests.

Online Brand Strengthening

Serving high value content that?s meant to attract traffic for a long time ? and being consistent with production ? can definitely be a solid ground in creating advocates/loyalists/evangelists for your brand.

Another factor that helps in shaping a unique identity for your brand as a thought-leader, aside from the expertly done content you provide, will somehow rely on the industry keywords that your site is ranking for or your brand?s search share in its specific niche.

Since people, particularly from your industry or interested in your industry, are easily reminded by those who they mostly see when they search for your industry?s major keywords (for both research and consumption purposes).

For instance, I?ve been kind of popular in the link building scene and have been mentioned on several blog posts that mainly discuss link building:

Why? Because I?ve created dozens of remarkable posts about it.

A lot of people also know me as an SEO strategist because I?ve been ranking for this keyword for over a year now:

Creating an evergreen content that appeals to a large audience, which people can also easily find (through search engines), can instantly build perceptions about you as a brand.

If you?re in the SEO industry and you know who Jon Cooper is, then I?m kind of sure that the words ?link building strategies? are already playing around your head.

That?s how evergreen content can strengthen and expand your brand presence as well as the perceived value that people see in your business.

Making this content approach as the foundation of your online marketing strategy and having ton of them will scale and almost automate your business? marketing and sales efforts.

And the best thing about this approach is that even if the content failed to attract massive traffic/links on its initial launch, it?ll still be able to survive and eventually attract people to share/link/consume it? because it?s evergreen.

If you liked this post, you can subscribe to my feed and follow me on Twitter @jasonacidre. For more tips you can check out my list of online marketing strategies.

Related posts:

1. Viral Content Marketing: Creating, Promoting and Scaling Content
2. Online Brand Marketing ? Building a Strong Brand Presence using SEO, Social and Content
3. Viral Content Ideas for Boring Industries

Tagged as: Content Marketing, SEO Strategies

Source: http://kaiserthesage.com/evergreen-content/

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Kris Humphries on Kayla Goldberg Herpes Lawsuit: BOGUS!

It has come down to this for Kris Humphries:

The New Jersey Nets power forward, who is still engaged in a divorce battle with Kim Kardashian and who was allegedly blackmailed earlier this summer by semi-hot fling Myla Sinanaj, has denied giving Kayla Goldberg herpes.

Humphries tells Gossip Cop the allegation - made public by Goldberg this week in a lawsuit filed against the professional baller - is "100 percent" false.

It's unclear whether Kris really did get it on with Kayla in 2010, as she claims, but his rep refers to the herpes accusation as "completely bogus" and adds as clearly as possible:

Humphries is “100 percent sure [Kayla] did not contract [herpes] from him."

The rep also says Goldberg threatened Kris at some point in the last year with this lawsuit unless he forked over $1 million. Also worth noting, and not included in the original report?

There are four other unnamed defendants in the documents who Goldberg claims may have given her the STD. Look for Humphries to be "relentless" in his fight against this suit, the rep concludes.

Source: http://www.thehollywoodgossip.com/2012/08/kris-humphries-on-kayla-goldberg-herpes-lawsuit-bogus/

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Video: Making Mitt

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Source: http://www.msnbc.msn.com/id/3036697/vp/48865556#48865556

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Britain, France see little hope for Syria safe zones

Major obstacles confront any bid to set up safe zones for refugees fleeing Syria's civil war, the foreign ministers of France and Britain warned Thursday, while insisting they would not rule out future action.

Britain's Foreign Secretary William Hague and France's Foreign Minister Laurent Fabius highlighted the military and diplomatic hurdles blocking special zones ahead of a UN Security Council meeting on Syria's humanitarian crisis.

Turkey was expected to reaffirm its call for safe zones inside Syria at the ministerial meeting.

Hague told a joint press conference with Fabius there are "considerable difficulties" with the idea.

"We are excluding no option for the future. We do not know how this crisis will develop," he said.

"It is steadily getting worse. We are ruling nothing out, we have contingency planning for a wide range of scenarios," Hague added.

"But we also have to be clear that anything like a safe zone requires military intervention and that of course is something that has to be weighed very carefully."

Hague and Fabius said the UN Security Council -- bitterly divided over the 17-month-old Syria conflict -- would be unlikely to give its crucial agreement to any military operation to protect a safe zone.

Russia and China have vetoed three resolutions which could have led to economic sanctions against President Bashar al-Assad over the conflict and totally rejected any military intervention.

Fabius echoed Hague's message. He also said "large-scale" military resources had to be found to protect refugees but said the conflict was almost certain to worsen and "then we will have to look at the different solutions."

Turkey has said there are more than 80,000 Syrians in camps in its territory and it will not be able to cope when the number reaches 100,000.

Turkish Foreign Minister Ahmet Davutoglu said Wednesday he was in talks with the United Nations on sheltering refugees inside Syria.

"We expect the United Nations to step in for the protection of refugees inside Syria and if possible housing them in camps there," Davutoglu was quoted as saying by the Anatolia news agency on Wednesday.

The United Nations says there are now 221,000 refugees registered in camps in Turkey, Jordan, Lebanon and Iraq which are all worried about security fallout from the influx.

Numbers fleeing Syria have grown in recent weeks as Assad's forces have stepped up their battle with opposition rebels. Syrian activists say more than 25,000 people have died in the conflict, while the United Nations puts the figure at almost 20,000.

France and Britain also announced new financial aid to UN efforts to help relief efforts inside Syria and in the camps in neighboring countries.

France will give five million euros ($6.2 million) on top of the 20 million euros already allocated. Britain will give an extra three million pounds ($4.75 million) on top of the 27.5 million pounds it has already contributed.

A UN appeal for $373 million for relief operations for Syria and refugee camps outside the country has raised barely $196 million.

The United Nations said fresh cash is urgently needed, and Fabius and Hague said other countries had to step up financial assistance.

"We call on other nations to increase their funding -- and on Security Council members to set a strong lead," Hague said.

Fabius said much of the new French money would go to "liberated areas" inside Syria which are now in opposition control.

The UN estimates there are 1.2 million displaced people sheltering in public buildings and many more sought refuge with family and friends to escape cities where Assad's forces are battling opposition rebels.

Some 2.5 million people have been affected by the conflict and a UN Food and Agriculture Organization estimate made in June said three million people are "food insecure".

Source: http://news.yahoo.com/britain-france-see-little-hope-syria-safe-zones-192702249.html

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Biodiversity conservation depends on scale: Lessons from the science?policy dialogue

ScienceDaily (Aug. 30, 2012) ? The year 2010 marked the deadline for the political targets to significantly reduce and halt biodiversity loss. The failure to achieve the 2010 goal stimulated the setting up of new targets for 2020. In addition, preventing the degradation of ecosystems and their services has been incorporated in several global and the EU agendas for 2020. To successful meet these challenging targets requires a critical review of the existing and emerging biodiversity policies to improve their design and implementation, say a team scientists in a paper published in the open access journal Nature Conservation.

These and other questions of increasing the "scale-awareness" of policy makers have been actively discussed at a special SCALES symposium at the 3rd European Congress of Conservation Biology (ECCB) in Glasgow on 28th-31st of August 2012. The lead author Dr Riikka Paloniemi from the Environmental Policy Centre, Finnish Environment Institute (SYKE), in Helsinki, Finland, said: "The policies that regulate biodiversity protection and management operate at many administrative levels, employ a range of instruments at different scales, and involve a variety of governmental and non-governmental actors. These actors often have different insights as to what constitutes a scale-challenge and how to deal with it, inevitably leading to contrasting opinions."

"The question of scale has never been so acute before. Neglecting the spatial and temporal scale at which ecosystems functions when designing conservation measures may lead to long-standing negative consequences, and the failure of the 2010 target is one of the best examples of that" added Dr Klaus Henle from the Helmholtz Centre for Environmental Research -- UFZ in Leipzig, Germany and coordinator of SCALES.

The main conclusion of the scientists is that scale-related problems, and their potential solutions, are all about improving our understanding of complexity of the processes. Dealing with a number of different scales and scale-mismatches in biodiversity conservation is challenging; it requires an analytical and political framework that is able to assess the adverse impacts of global change, and to implement the relevant policies at the relevant scale.

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Story Source:

The above story is reprinted from materials provided by Pensoft Publishers, via EurekAlert!, a service of AAAS.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Journal Reference:

1. Riikka Paloniemi, Evangelia Apostolopoulou, Eeva Primmer, Malgorzata Grodzinska-Jurcak, Klaus Henle, Irene Ring, Marianne Kettunen, Joseph Tzanopoulos, Simon Potts, Sybille van den Hove, Pascal Marty, Andrew McConville, Jukka Simila. Biodiversity conservation across scales: lessons from a science?policy dialogue. Nature Conservation, 2012; 2 (0): 7 DOI: 10.3897/natureconservation.2.3144

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/~3/hC0YQ1UmoqI/120830065817.htm

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Ex-US guard in China pleads guilty in secrets case

WASHINGTON (AP) ? A former security guard at the construction site of a new U.S. consulate compound in Guangzhou, China pleaded guilty Thursday to trying to sell secret photos and other secret information about restricted areas inside the facility to China's Ministry of State Security.

At a hearing in federal court, Bryan Underwood admitted that the case against him as laid out by prosecutors in court papers was correct.

"Guilty," he said when the judge asked for his plea.

According to prosecutors, Underwood had lost a substantial amount of money in the stock market and hoped to make $3 million to $5 million by selling information and access to the consulate. Underwood created a schematic that listed all security upgrades to the U.S. consulate and drew a diagram of the surveillance camera locations at the facility, according to papers in the case.

Underwood wrote a letter to the ministry of state security expressing interest in initiating a business arrangement with Chinese officials and took photographs of his worksite to pass on. He was turned away by a guard who declined to accept the letter.

He later left the letter in the open in his apartment hoping that Chinese state security would find it. He believed that Chinese state security routinely searched apartments occupied by Americans.

A year ago, U.S. law enforcement agents in Hong Kong interviewed Underwood and he revealed his plans to sell information and access to China.

The charge Underwood pleaded guilty to carries a sentence of up to life in prison. Under federal sentencing guidelines, Underwood likely will be sentenced to serve between 188 and 235 months in prison. That's between 15 and 20 years.

Source: http://news.yahoo.com/ex-us-guard-china-pleads-guilty-secrets-case-170645461.html

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Myra M. Goldschmidt and Debbie Lamb Ousey, authors of Teaching ...

MICHIGAN authors Myra M. Goldschmidt and Debbie Lamb Ousey describe developmental immigrant students (DI students), their challenges in college, and what led them to write Teaching Developmental Immigrant Students in Undergraduate Programs while teaching at Penn State, Brandywine.

Part I of II.

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Who are developmental immigrant students (DI students)? Describe them and why other labels aren?t sufficient.

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We use the term ?developmental immigrant students? to describe a population of students whose numbers have been rapidly increasing on our campus and campuses throughout the United States.? We see these students as a distinct subset of the population of students generally referred to as Generation 1.5 (and more recently as U.S.-educated multilingual students), sharing many of the same characteristics, yet facing greater academic, social, and emotional challenges in their pursuit of higher education.? Because this particular group has not been specifically described in the literature (just as part of the larger group), we wanted to shed greater light on the developmental and foundational needs of this group of students to better serve them and to fill a gaping hole in the on-going discussion on U.S.-educated multilingual students, and to include this group in the dialogue.? We use the term developmental immigrant students because these students are 1st or 2nd generation immigrant students who need (extensive) developmental course work.

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When developmental immigrant students (?DI? students) enter post-secondary education, they are usually placed into one of two (usually non-credit) English classes: an ESL class, where many of the students can read and write English but have trouble speaking English, or into a mainstream developmental class, which is mostly comprised of traditional students (who also lack foundational skills) and which is taught by an instructor who does not have an ESL background.? DI students? needs fall somewhere in between: They have weak reading and writing English skills but strong oral skills, and they need developmental and foundational skills (taught by a teacher with an ESL background) to be able to compete at the college level.? In other words, within the broad spectrum of Generation 1.5, developmental immigrant students tend to have the greatest number of challenges and the least amount of self-sufficiency.? In addition to literacy issues, these students often have to support themselves and/or finance their own education, sometimes have few family members to turn to in the United States, and usually have no frame of reference for the system of higher education.

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Developmental immigrant students are not just in need of academic support, they are also in need of emotional and social support.? For example, we had a student who was admitted to Penn State because of her high school GPA: 3.8, yet her combined SAT score for Verbal and Math was 400.? She could not understand why she was placed into developmental courses when her grades in high school were mostly A?s, and even more frustrating was that she seemed stuck in a cycle of developmental courses in college because of her extremely weak academic skills. We talked to her, worked with her, (as did tutors in the Learning Center), and got her back on track, so she was able to continue her studies.? Students like her, despite their being admitted into an undergraduate program, will likely not complete the program without extensive and intrusive support.

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What are some of the primary challenges that DI students encounter in college?

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Perhaps the greatest challenge that immigrant students face is that there is a disconnect between their expectations and their reality.

a.? Many of these students enter college thinking it?s the 13th grade ? just an extension of high school.? If they work hard, they will be successful (this was the reality for many of them in high school), but at this level and for this population, hard work may not be enough.

b.? Many of these students have not acquired or fully acquired academic native language literacy, thus they have little or no native language literacy upon which to rely.? When they first arrive in the United States, they are either beginning the process or are somewhere in the process of learning English, but not necessarily academic English (which takes much longer to acquire than conversational skills).? Their strong verbal skills often belie their less than strong academic skills, not only causing them problems in classes, but also causing them problems in terms of their self-confidence.

c.? Many of these students enter college with high expectations in terms of their major ? medicine, engineering, etc.? However, their weak academic skills (and ultimately, grades) will keep them from pursuing these majors.? Frustration sets in when academic reality takes over and they have to scramble to find a major that they can pass.

d.? Many of these students are unfamiliar with the ?culture of the academy.?? They have little or no frame of reference for what college is about other than it is a means to an end for them (a job).

e. Many of these students grapple with identity issues: they just aren?t sure who they are.? They live their native culture at home and their ?American? culture at school.? They move back and forth along a continuum, depending on where they are and whom they are with.

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What happened at your Penn State Brandywine campus that led you to write Teaching Developmental Immigrant Students in Undergraduate Programs?

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We began to form the program at our campus because of one student:? he came into the office and gave one of us? a hand-drawn picture of a gate with the following words beneath it:

?When I came to the country, I always thought that this country was ?the land of opportunity? or ?the promised land.? In order for me to be free, I have to cross over the gate, which I have not yet crossed over.?? Though the ?gate? can represent any barrier or obstacle that impedes movement towards a goal, for this student, the gate represented higher education, which, he believed, would ultimately allow him freedom in the United States.

This student?s words, in some ways, made it very clear to us that we needed to create a support system on our campus that would allow this student and others like him to succeed: we wanted to enable any student who wanted to ?cross over the gate? to be able to do so.?? Over a dozen years, the program (which began with a single section of developmental writing) has grown to include a first-semester cluster of integrated courses and a second-semester offering of two writing- and reading-intensive courses that continue to build student skills and a strong, supportive community.? The program includes approximately 20 students per year and has a near 100% retention rate.

As we began to attend and present at more and more conferences at the national (and international) levels, it became clear that campuses were struggling with how to address the needs of these students, yet few had practical resources to do so.? We have derived so much pleasure teaching these students and watching them grow as bilingual and bi-cultural citizens that we wanted to share our lessons ? both literally and figuratively ? with current and future teachers.

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Check back for Part II, to be published next week, where Goldschmidt and Ousey discuss their book?s audience, how ESL programs can better serve their DI students, and how the authors share their knowledge via workshops and presentations.

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Source: http://blog.press.umich.edu/esl/2012/08/28/myra-m-goldschmidt-and-debbie-lamb-ousey-authors-of-teaching-developmental-immigrant-students-in-undergraduate-programs-share-their-journey-and-success-stories-with-the-di-student-population-part/

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Do You Have House Insurance In Place In The Event Of Flooding ...

With all the heavy rain recently, it?s worth making sure you?ve got house insurance that gives you adequate cover just in case your home becomes a victim of the wet weather. With millions of properties across the UK at risk of flooding from rivers, surface water or the sea, the chances of you, or someone you know, being at risk is high. Water damage can be devastating, not only to your possessions, but also to the structure of your property.

If you live in an area that?s prone to flooding, you may not be able to get cover from all providers. Have a look at house insurance quotes online to see if you can get covered.

While you can never completely protect your home from flooding, there are plenty of things you can do to prepare ? and reduce the damage floods can cause. Here are 10 tips for guarding your home against flood damage:

Tip 1:?Be prepared
As a homeowner, it?s important to know whether your property is at risk of flooding. When severe weather is forecast, it?s wise to check with the Environment Agency?s Floodline on 0845 988 1188. They issue warnings and updates on areas likely to flood so you can take action if needed.

Tip 2: Keep sand handy
If flooding is a possibility, keep a stock of sandbags in the garage or shed to help prevent rising waters coming into your house through the doors.

Tip 3:?Clear the basement
Homes with cellars or basements are particularly vulnerable to internal damage from floodwater. If there?s a flood risk, keep any rooms that are below ground level free of valuables and soft furnishings.

Tip 4: Move upstairs
As soon as you know a flood?s on its way, move all valuable items, including electrical equipment, to an upper floor.

Tip 5:?Pull the plug
Before the water hits, (never touch electrical appliances near water) unplug any large appliances that can?t be moved upstairs, such as washing machines or cookers. If you have to evacuate your home before it?s flooded turn off the electricity at the mains to reduce the risk of shock or fire. You may also want to contact your gas supplier to discuss whether it needs to be turned off.

Tip 6:?Plan for your pets
Move outdoor pets, such as rabbits and guinea pigs, into your home, and keep dogs and cats safely inside. If possible, it?s a good idea to ask friends or relatives who are not affected to look after your animals.

Tip 7:?Up on the roof
Flooding isn?t the only damage caused by wet weather. High winds can bring rain into your home through poorly maintained roofs. Loose tiles should be fixed firmly in place and any that are broken should be replaced.

Tip 8:?Clear thinking
Storms can also overload gutters and downpipes, creating additional water damage. Make sure rain can?t get in, by keeping gutters clear and making sure doors and windows fit securely.

Tip 9:?Get in touch
If you have been affected by a flood, phone your insurer as soon as possible as they can offer you helpful and practical advice ? even if you don?t want to make a claim.

Tip 10:?Put safety first
Even when flooding subsides, it might not be safe to enter your home because of the effect water has had on the wiring. It?s worth swatting up on information from the Electrical Safety Council ? it details what you may need to do after a flood has damaged your property.

Even if you follow these tips, it?s still vital to make sure your house insurance is fully up to date and that you?ve got appropriate contents and buildings insurance cover.

Thanks for reading! Please subscribe to my RSS feed, follow me on Twitter, or check out my Facebook page.This original Money Beagle post Copyright 2012 Money Beagle is authorized to appear only on www.moneybeagle.com. Thank you for reading and remember: It?s a great day to be alive!

Note: Information in this article was kindly provided by Halifax

Posts you might enjoy:

1. Why is Public Liability Insurance Necessary?
2. Financial Moves In The Event Of A Job Loss
3. Benefits Of Mortgage Insurance Plans
4. Have You Thought About Life Insurance Lately?
5. So Much To Do Around The House

Source: http://www.moneybeagle.com/2012/08/do-you-have-house-insurance-in-place-in-the-event-of-flooding.html

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Constitution Check: Is the GOP aiming to bar all abortions?

checkLyle Denniston examines the GOP platform?s desire for human-right-to-life measures, and if it can be accomplished through an amendment to the Constitution.

The statements at issue:

?The unborn child has a fundamental individual right to life which cannot be infringed.?? We support a human-right-to-life amendment to the Constitution and endorse legislation to make clear that the Fourteenth Amendment?s protections apply to unborn children.?

? Proposed national Republican Party platform language dealing with abortion issues, as written on August 21.

?James Bopp says that the Republican platform does not endorse an abortion ban without any exceptions?.? We don?t set out exceptions because we don?t want to get into a debate over which version is appropriate,? said Bopp, co-chairman of the Republican party platform Subcommittee on Restoring Constitutional Government.? ?The issue is restoring legal protection for the unborn.? We?re in favor of that concept, but not a particular amendment to do so.? ?

? Remarks attributed to Mr. Bopp by Sarah Kliff, Washington Post reporter, in an August 24 story, ?Did Republicans actually endorse a full abortion ban? Maybe not.?

We checked the Constitution, and?

No words in the Constitution are self-enforcing, so amendments to that basic document will come to have real-world meaning only as individuals and institutions test the words and the courts and legislatures react.? If the wording about ?unborn children? that the national Republican Party appears ready to endorse at its Tampa convention this week were to become the law of the land, at the very least it would bring a new, uncertain legal relationship between pregnant women and their fetuses.

Even the most direct constitutional language does not have absolute meaning.? For example, the First Amendment says that there shall be ?no law? infringing freedom of speech or of the press.? But ?no law? obviously has not meant ?no law,? because there are laws of libel and privacy, for example, and they clearly are constitutional.

Right now, the constitutional law regarding abortions means what the Supreme Court has said: A woman has a qualified right to end pregnancy, at least up to a point in pregnancy, and that right is more definite if the woman and her doctor agree that an abortion is medically necessary, for the woman?s life or for her physical or mental health.? The fetus has rights to potential life, but those are far less precisely defined as of now, but it is clear that the Supreme Court has refused to acknowledge that a fetus is a ?person? in a constitutional sense.

The proposed GOP platform language would seek to change the current status of abortion law in two ways ? one constitutional, one legislative.

A new constitutional amendment would for the first time declare that a fetus has a ?fundamental right to life.??? If a right is ?fundamental,? the Supreme Court has made clear, it must be protected unless the government can show that a law to restrict it is close to absolutely necessary to serve a ?compelling? government policy.

One question for courts and legislatures to answer, with that new amendment in force, would be how to balance the interests of the pregnant woman and those of the fetus she is carrying, and how that balance might be tipped one way or the other by circumstance.?? Would that set up an inevitable legal conflict between the woman and the fetus?? Possibly, but not necessarily.

Another question would be whether the amendment?s protection for the fetus is greater if the pregnancy moves into the middle or later weeks.? In fact, the interest of the fetus, even under existing law, is said to grow in importance the nearer the pregnancy is to full term and fetal survivability grows.

And still another question would be what reasons of physical or mental health of the pregnant woman would allow an abortion even at the cost of the life of the fetus.?? Would pregnancy resulting from rape or incest qualify?? Would only a threat to the life of the mother qualify?

People with opposing views on abortion rights have already weighed in with their interpretations of what such a ?human life amendment? would actually mean.? But no one can know for sure unless the amendment actually gets put into the Constitution, and is then applied.

The GOP platform?s second approach appears to be a plea only for a new law or set of laws, not another constitutional amendment.? Such a law apparently would interpret the word ?person? in the 14th Amendment to include the fetus.? As such, the fetus?s life could not be extinguished ?without due process of law? and the fetus could not be denied legal equality.

About Constitution Check

• In a continuing series of posts, Lyle Denniston provides responses based on the Constitution and its history to public statements about its meaning and what duties it imposes or rights it protects.

If anything, such a law might raise even more questions about the real-world effect on abortions than would a proposed constitutional amendment to recognize a right to life.?? When could extinguishing the fetus?s life qualify as the result of ?due process of law???? To whose rights would the fetus?s legal rights have to be equal??? Would that inevitably mean a balancing of fetal rights with the pregnant woman?s rights?? And how would such a balance work out in practice?

Here, again, the answers cannot be known in advance.?? So, in actuality, the GOP platform essentially would embrace a change in constitutional thinking, but would otherwise be an experiment that could take differing paths as it unfolded in the future.

Lyle Denniston is the National Constitution Center?s Adviser on Constitutional Literacy. He has reported on the Supreme Court for 54 years, currently covering it for SCOTUSblog, an online clearinghouse of information about the Supreme Court?s work.

Recent Constitution Daily Stories

Hurricane Chris Christie rolls into Tampa
Who will be the next Sarah Palin at the GOP convention?
Five things to watch at the Republican Convention

Also Read

Source: http://news.yahoo.com/constitution-check-gop-aiming-bar-abortions-100203022--politics.html

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This Week in Small Business: Trash Talk - NYTimes.com

Dashboard

A weekly roundup of small-business developments.

What?s affecting me, my clients and other small-business owners this week.

The Big Story: Still Waiting for the Fed

The Federal Reserve discusses taking action. Dylan Matthews thinks it will, but Tim Duy believes the chances of another round of quantitative easing are diminishing. The Congressional Budget Office forecasts a contraction in 2013, and Neal Lipschutz writes that ?even if the ?fiscal cliff? gets resolved, our outlook is still anemic.? However, small-business bankruptcies continue to drop, and Jeff Miller says we are in the early stages of a long-cycle recovery.

The Economy: Trash Talk

A National Federation of Independent Business study lists the top five concerns of small-business owners. Corporate earnings point to further gloom, but the Chicago region shows increased economic (PDF) activity. Import traffic in July was the best in two years, but sea container counts show the economy still struggling. Low demand is keeping unemployment up, and weekly jobless claims rise unexpectedly. Sales of new residential homes (PDF) also rise, and the housing recovery appears to inch forward. Growth in the chemical industry is expected to remain slow through the end of the year. Carbon emissions drop, and Brad Plumer explains what trash tells us about the economy.

Cash Flow: Lending Problems

Capital One says small-business finances improved in the last quarter, but an Irish-American pub owner is one of many entrepreneurs who have faced challenges securing a loan. Minorities have also struggled to get small-business recovery loans. Sian Phillips offers some tips for saving money at your office and your business.

Your People: Open-Plan Offices Create Stress

The end of a strike at Caterpillar is a blow to the labor movement. Two researchers consider how lighting improvements have affected productivity. Employees feel more stressed and less productive when they work in open-plan offices. Principal Financial Group says the best companies increase their focus on keeping employees well. Independent young workers prefer to work at small businesses. Emily Suess explains how to fire an employee. Southwest Airlines asks its employees for help. Verizon blacks out vacations near the expected iPhone introduction. This tiny basketball player will make your jaw drop.

Management: Declining With Age

Henry Rollins offers three rules for success as an artist and an entrepreneur. Kevin Purdy explains what successful entrepreneurs do with the first hour of their days. Why pay attention to baby boomers? Because half of adults age 65 or older are online. Carol Roth explains what a 76-year-old can teach you about social networking, and these old people share their lifetime advice. Entrepreneurial confidence may decline with age, but Jerry Seinfeld and Alec Baldwin haven?t lost their touch. The Tootsie Roll empire?s secrets are revealed. Scott Anthony explains how to turn customer intelligence into innovation. Cleve W. Stevens says profit should not be the sole goal of your business. Here are a few easy ways to monitor your competition. TED names its 20 most popular talks.

Sales and Marketing: Sugarpova

Jan Van der Linden and Naveen Jain urge you to bring more science to the art of sales: ?Selling based on facts and insights is a critical skill and will become dramatically more important.? Jill Konrath believes that the ?the Dreaded D-Zone? is the root cause of most sales failures. Seth Godin offers some tattoo thinking. Simon Jackobson explains how your small business can use customer-relation management to increase sales. Maria Sharapova, the tennis player, names her new candy line ?Sugarpova.? Here are five ways that getting back to school can get you back to business. These are the five top Google analytics reports for social media marketers. Allison wants you to keep your ?snark? positive. Tamara Weintraub shares six tips to make your display advertising work, including: ?Optimize your landing page. Your landing page should not only contain a similar design aesthetic, but it should also contain the same value proposition and feature any offers mentioned on your display ad.?

Red Tape Update: Costs and Benefits

The Postal Service versus Amtrak: which is more wasteful? A survey finds most small-business (PDF) respondents want the Affordable Care Act repealed. Edward Aldean says government regulations have both costs and benefits: ?The burden of federal regulation has grown substantially over the past three decades, with real costs to U.S.-based manufacturing, and continues to grow. But the most costly regulations are those designed to improve air quality, reduce energy consumption and ensure safe working conditions?? goals the public generally favors.? This great graph shows marginal tax rates through history.

Around the Country: A Shortage of Farm Labor

Deloitte is introducing an initiative to demonstrate how inner-city small businesses can position themselves to compete. The Export-Import Bank plans to open an office in Seattle for small-business exporters. California?s farm labor shortage is the ?worst it?s been, ever.? A San Francisco grilled cheese purveyor becomes one of a dozen small businesses from across the country to win the Mission: Small Business competition. Small-business owners are still scrimping on travel, and Steve Strauss offers great advice on getting around. A few small-business owners teach Senator Scott P. Brown about beauty.

Around the World: India Gets Down

In Africa, small businesses are learning lessons from big companies. The Panama Canal?s growth prompts American ports to expand. India?s consumer price index is down to only 9.86 percent! Maelle Gavet says Russia is an amazing place to be an entrepreneur. China?s manufacturing falls to a nine-month low but assumes a growing role in American infrastructure. Further aid for Greece is debated.

Technology: Microsoft Responds to Apple

While Apple?s market cap reaches an all-time record, Microsoft updates its logo. Apple also wins a $1 billion jury award from Samsung. The growth of the Internet over the past 10 years is staggering. And Janko Roettgers shares five things he?s learned from 20 years of e-mail, including: ?Sure, I also use all of those other ways of communication. But I grew up with e-mail, and it will always be what I?m gonna check first thing in the morning.? A new hover vehicle is unveiled. A Google contractor talks about the dark side of the Internet. Hewlett-Packard posts a record quarterly loss and loses 4,000 employees. Brother International introduces a new series of color inkjet printers for small businesses. Amazon introduces a low-cost data storage service. This innovator?s camera is at the leading edge of computational photography. PayPal joins with Discover to boost the momentum of mobile payments.

Tweets of the Week

@garyvee: I have no interest in making the most money in the world. I have an interest in having the most people at my funeral.

@PFripp: Shameless self-promotion is not only desirable, it?s essential. Advertise yourself!

@ValaAfshar: Managers who are first interested, second interesting, will be successful with social media.

The Week?s Bests

Steve Cooper says that one of the eight ways fantasy football can boost your business acumen is by teaching you not to draft Raiders: ?Why? Because I really, really don?t like the franchise. What this means in the business world is, don?t go into business with a company or person that you don?t like.?

Anthony K. Tjan says that lack of guts may be the most common barrier to entrepreneurial success: ?Guts are about having the courage to initiate, endure and evolve around an idea. This trait can be absolutely influenced, amplified or acquired over time ? and building up guts may thus be the most important way in which entrepreneurs can be developed.?

This Week?s Question: How many people are you expecting at your funeral?

Gene Marks owns the Marks Group, a Bala Cynwyd, Pa., consulting firm that helps clients with customer relationship management. You can follow him on Twitter.

Source: http://boss.blogs.nytimes.com/2012/08/27/this-week-in-small-business-trash-talk/

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MasterCard Inks 5-Year NFC/Mobile Payments Deal With UK?s Everything Everywhere, Covers 27M Users

MasterCard is once more extending its reach into mobile money services in Europe in partnership with a carrier -- this time in the mobile-savvy UK market. The payment processing giant has cut a five-year deal with Everything Everywhere, the JV between France Telecom's Orange and T-Mobile, to develop mobile payment solutions, with a "co-branded, prepaid solution for mobile devices" enabling contactless NFC payments one of the first planned out of the gate. Later, the two want to include money transfers, loyalty rewards and more. ?Everything Everywhere is the UK's largest carrier and the deal will cover 27 million subscribers. It comes on the heels of MasterCard inking a mobile payments partnership with Deutsche Telekom covering Germany and other T-Mobile operations in Europe, as well as a deal with Turkcell in Turkey. MasterCard has also worked for the past three years with?Orange on QuickTap, the first commercial NFC payment service in the UK, as well as the Orange Cash prepaid card.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/4DiPrUOBnHw/

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FabuLESS deals on SHAPE & Kiplingers Personal Finance ...

by Melissa on August 27, 2012

Snag up to THREE years of SHAPE for just $4.29/yr! Click here:?http://bit.ly/NRpbli?and **enter promo code FABULESS at checkout to see all the savings**
PLUS this is good for new subscriptions AND renewals?fabuLESS!!

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Get one year of Kiplingers Personal Finance Magazine for ONLY $6.99?Click here:?http://bit.ly/OiZOFI?and enter code FABULESS at checkout to see the lower price

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Welcome to Live FabuLESS! If you're new here, you may want to subscribe for free updates via RSS or email. To get up to the minute updates, be sure to follow the fabuLESSness on Facebook HERE and follow me on Twitter HERE Thanks for visiting-- and stay fabuLESS!

Source: http://www.livefabuless.com/2012/08/snag-up-to-three-years-of-shape-for-just-4-29yr.html

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Only The Federal Government Would Try To Expand Broadband ...

The FCC wants to fund a new subsidy set up for broadband internet access by implementing a new tax on broadband internet access. Because nothing says ?accessibility? like increased expense due to taxation.

The Federal Communications Commission is eyeing a proposal to tax broadband Internet service.

The move would funnel money to the Connect America Fund, a subsidy the agency created last year to expand Internet access.

The FCC issued a request for comments on the proposal in April. Dozens of companies and trade associations have weighed in, but the issue has largely flown under the public?s radar.

?If members of Congress understood that the FCC is contemplating a broadband tax, they?d sit up and take notice,? said Derek Turner, research director for Free Press, a consumer advocacy group that opposes the tax.

As you might imagine, many big internet players like AT&T, Sprint and Google are for the subsidy either because a) they?ll receive the subsidy directly to build out infrastructure or b) they?re like Google and have such a larger internet presence that they?ll benefit from any expansion of internet access.

But this is about as counter-intuitive a policy as you could imagine. We?ve going to promote use of broadband internet by making it more expensive with taxation?

And the idea that we need to subsidize broadband internet access is ridiculous. Internet access among Americans has been growing by leaps and bounds, and while that growth has been slow in rural areas where a paucity of potential subscribers makes building the infrastructure to serve them something less than profitable, new technologies such as satellite and cellular-based internet services are growing quickly to fill the void.

Put simply, this is a problem the free market will solve on its own. What the government is looking for is an excuse to get their foot in the door to tax and regulate the internet, and there is some precedent for this. In another age the issue was not rural broadband but rural electrification. Power was making its way into rural communities, but the government (led by Franklin Roosevelt and others in the era?s progressive movement) thought it needed to move faster.

Except, it was never really about access but control. The rural electrification policies of that era set the state for the heavily-regulated, entirely government-controlled utility markets we know today.

The government wants to turn internet access, a vibrant and thriving market, into just another government-controlled utility.

Tags: fcc, internet, Taxes

Source: http://sayanythingblog.com/entry/only-the-federal-government-would-try-to-expand-broadband-internet-service-by-taxing-it/

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Luxury India Tours ? Growing trend for bequeathing travel

People are inventing ever more ingenious possibilities for passing on an inheritance, and many are now planning heir travel, travel packages and programmes bequeathed to their heirs.

While tangible inheritances such as property, paintings or even vintage cars were popular in previous years as prized bequests to inheritors, there is a growing trend to offer holiday packages to those beneficiaries that appreciate travel and leisure. The proposition is interesting even for those who would generally rather stay at home than travel, considering its financial implications.

Social analysts feel that there are many reasons why people think that travel needs to be part of ones legacy. Some want their children to be connected with family members, while others want their children to experience life in other parts of the world. Others see it is a prudent capital management, and travel trust funds are becoming increasingly popular regardless of the base motivation.

The trend has been so popular that some firms are offering solutions for trust creation and travel planning because tax benefits may be derived when a trust is created.

In an interview with Associated Press, Travel Beyond president, Jim Bendt, said, You could give them money and they could go and buy a new car with it, or you could give them this and they can use it to create memories. If you give a child a big inheritance outright, its exposed to their creditors, to their divorces. A trust is absolutely something that people should consider.

Some parents provide such packages with philosophic intensions. These parents feel that they are affecting the behaviour of their offspring in a positive way, by exposing them to the world through travel experiences.

Source: http://www.luxury-india-tours.com/growing-trend-for-bequeathing-travel/

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Risk Management: The Assessment Of Various Risks - iWebdeveloper

This all sounds scary and will make those thinking of going into the business of event planning think twice as to whether this is the career path to take. If this is the case, that is a good thing. The laws and legal rulings from court cases are in place to protect everyone and can be used to the advantage of a new company just by being aware of them. Starting any new business with the knowledge of all of the possible risk factors combined with the support of a supportive professional team as advisors will provide some of the stepping-stones to succeeding as an event planner and manager.

One of the most common mistakes that risk managers tend to make with market intelligence is that they tend to focus on the internal environment more than they do on the external environment, according to Rideg.

Management consulting firm is an organization that helps businesses or companies to improve their performance by analyzing their existing problems and developing plans for the improvement. The very first management consulting firm was established in year 1909 by Arthur. D. Little, a MIT professor. Since then a number of management consultancies have been formed especially after period of Second World War when various tools and approaches defining the field of strategic management were discovered thus setting the base for many consulting firms to thereby follow.

risk management is an essential part of a project?s success. It is a process that helps to identify potential problems early, so that action plans can be put into place to keep them from turning into real problems or issues later on in the project life cycle.There should be an effective strategy to handle risk implementation.

A financial team is also comprised of professionals in their field of work who can look into your company?s collateral and asset holdings and provide a structured method of growth. Growth management is a very important part of keeping your organisation healthy and reaching its goals safely.

Before any business can start their operations, a study has to be conducted on the risk that the company is faced with in all aspects. Risk management is an important process in identifying problems, assessing the level of risk and formulating plans to ensure that such problems can be minimized or prevented from happening. As managing business risk is common, strategies have been standardized to address the needed solution to eliminate the effect of negative events.

The need to deal with risks in an effective manner instils a culture of communication throughout an organisation. It is rarely the case that a risk is dealt with in isolation and will call on interdepartmental teams to communicate with each other on a regular basis. It also encourages better communication from management board to stakeholders with the news of how risks are being better managed.

The biggest danger to a business is failing to identifying a risk until it?s too late. So what is project Risk Management is all about?
Home Page

Source: http://iwebdeveloper.co.uk/2012/08/26/risk-management-the-assessment-of-various-risks/

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Track the online tributes to first moonwalker

Watch Neil Armstrong's first step on the moon on July 20, 1969 and hear his now famous first words: "That's one small step for man, one giant leap for mankind."

By NBC News

Neil Armstrong, the first man to walk on the moon, died Saturday, weeks after?heart surgery and?days after his 82nd birthday.?Shortly after his death was confirmed, tributes began pouring in online.

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Related stories:

Source: http://cosmiclog.nbcnews.com/_news/2012/08/25/13479053-internet-responds-to-death-of-neil-armstrong?lite

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Travers history: Alpha, Golden Ticket in dead heat

SARATOGA SPRINGS, N.Y. (AP) ? Too close to call indeed.

Track announcer Tom Durkin couldn't pick the winner of the $1 million Travers Stakes, and neither could anyone else when Alpha and Golden Ticket flashed across the finish line Saturday at absolutely the same time.

The photo finish sign went up immediately on the infield toteboard at Saratoga Race Course, and a few minutes later, the race was declared an official dead heat ? the first time the Travers wound up with two winners in 143 runnings dating to 1864.

"I thought we were beat at first, then I thought we won," said an ecstatic Ken McPeek, who trains 33-1 long-shot Golden Ticket. "I couldn't tell. I'm thrilled we finished in a dead heat."

It appeared Golden Ticket would be alone in the winner's circle as the field of 11 3-year-olds rounded the final turn and headed down the stretch on a hot and humid day. With David Cohen aboard, Golden Ticket moved inside and grabbed the advantage. But jockey Ramon Dominguez kept urging on 2-1 favorite Alpha, and the game colt trained by Kiaran McLaughlin caught his rival in the final stride.

The crowd of 46,528 roared, while McLaughlin and McPeek smiled and high-fived each other in the grandstand when the result was official.

"It's a dead heat but it goes in the 'W' column," said McLaughlin, who added a Travers win to his Alabama score last week with 3-year-old filly Questing. "It doesn't happen very often in a Grade 1, $1 million race, but we're all happy it happened today."

The 1874 Travers also ended in a dead heat, but Attila was declared the official winner after a runoff with Acrobat.

Fast Falcon, send off at 32-1, was a neck behind the winners in third place. Atigun, also trained by McPeek, was fourth, followed by Nonios, Neck 'n Neck, Stealcase, Speightscity, Liaison, Five Sixteen and Street Life. The winning time for the 1 1/4 miles was 2:02.74.

Alpha returned $4.10, $5.10 and $3.90, and Golden Ticket paid $26.80, $26.40 and $11.80. Fast Falcon, trained by Nick Zito, returned $13.60.

McPeek is familiar with pulling off upsets. In 2002, he won the Belmont Stakes with 70-1 shot Sarava, who spoiled War Emblem's Triple Crown bid. But he'll certainly share this win with a fellow trainer from Lexington, Ky.

"It would have been a heartbreaker for either one of us to lose," said McPeek, who decided on Tuesday to give Golden Ticket a chance in the Travers because several other options didn't pan out.

McPeek insisted Golden Ticket was training well, and would run a big race. McLaughlin felt the same way about his colt, who matched his sire Bernardini by completing the Jim Dandy-Travers double.

"We thought he would run great, and he did," said McLaughlin, who trains Alpha for Sheik Mohammed's Godolphin Racing.

This Travers may have been without the best of the 3-year-old bunch, including retired Kentucky Derby and Preakness winner I'll Have Another and Belmont winner Union Rags, but it turned into a race for the record books. And it came on the 50th anniversary of another great finish ? in the 1962 Travers, Jaipur and Ridan dueled the entire race before Jaipur won by a nose.

As expected, Speightscity shot straight to the lead from the rail, with Stealcase second Alpha racing comfortably in third place. With a quarter mile to go, Golden Ticket took the lead, and Alpha moved up to second. With the crowd cheering as the two raced to the finish, Alpha closed ground steadily and Durkin shout from high atop the Spa that it was too close to call.

Dominguez didn't know who won, either.

"I don't think either of us really knew," Dominguez said, referring to Cohen. "When we both realized it was dead heat, we were pretty relieved and pretty happy at the same time."

Travers tradition calls for a canoe sitting in a lake in the infield to be painted in the winning colors. It now appears there will be two canoes.

"I'm wondering who gets the canoe, how they're going to paint it the canoe," said McLaughlin. "That's very important at this time."

Alpha came into the Travers off a win in the Jim Dandy, while Golden Ticket was a last-minute entry by McPeek and had won only one of nine career starts.

In earlier races:

? Willy Beamin ($24.80) ran down the leaders in the stretch for a surprising win in the $500,000 King's Bishop just three days after the colt trained by Rick Dutrow Jr. won the Albany Stakes.

? Even-money choice Contested ($4) took the lead with an eighth-mile to go after losing her footing at the start and won the $500,000 Test Stakes for 3-year-old fillies by two lengths over Gypsy Robin. Trained by Bob Baffert, Contested won for the fifth time in her last six starts.

? Zagora ($5) took charge in the final eighth-mile and won the $250,000 Ballston Spa for fillies and mares by 1 1/2 lengths over Hungry Island.

Source: http://news.yahoo.com/travers-history-alpha-golden-ticket-dead-heat-224404329--spt.html

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10 Things to Know for Wednesday

An official inspects part of a CSX freight train that derailed alongside a parking lot overnight in Ellicott City, Md., Tuesday, Aug. 21, 2012. Authorities said two people not employed by the railroad were killed in the incident. The victims were Elizabeth Conway Nass, a student at James Madison University in Virginia, and Rose Louese Mayr, who attended the University of Delaware, according to Howard County police spokeswoman Sherry Llewellyn. They were both 19 years old. Police did not immediately say what the women were doing on the tracks. (AP Photo/Patrick Semansky)

An official inspects part of a CSX freight train that derailed alongside a parking lot overnight in Ellicott City, Md., Tuesday, Aug. 21, 2012. Authorities said two people not employed by the railroad were killed in the incident. The victims were Elizabeth Conway Nass, a student at James Madison University in Virginia, and Rose Louese Mayr, who attended the University of Delaware, according to Howard County police spokeswoman Sherry Llewellyn. They were both 19 years old. Police did not immediately say what the women were doing on the tracks. (AP Photo/Patrick Semansky)

Alaina Carnan of Lexington, Ky., works in the Senate campaign office of U.S. Rep. Todd Akin, R-Mo., Tuesday, Aug. 21, 2012 in Chesterfield, Mo. Akin has come under pressure to abandon his Senate compaign after his comments that women's bodies can prevent pregnancies in cases of "legitimate rape". (AP Photo/Bill Boyce)

Scaffolding surrounds the statue of Christopher Columbus, Tuesday, Aug. 21, 2012 in New York's Columbus circle. Japanese artist Tatzu Nishi is constructing ?Discovering Columbus,? a contemporary living room around a statue of Columbus as a way to intimately engage the public with the iconic figure which looms six stories above a busy intersection of mid-Manhattan. But some Italian-Americans say the art project makes a mockery of the great explorer and trivializes history. (AP Photo/Mary Altaffer)

Your daily look at late-breaking news, upcoming events and the stories that will be talked about today (times EDT):

1. A CAMPAIGN TACTIC FOR DEMOCRATS: QUOTE TODD AKIN

As the Missouri congressman defies his party by staying in the Senate race, his comments on rape and pregnancy are being used against Republicans running elsewhere.

2. WHERE U.S. TROOPS KEEP DYING, LARGELY UNNOTICED

AP's Deb Riechmann explores why Americans pay more attention to political ad wars than the Afghanistan war.

3. AP POLL SHOWS A TIGHT RACE FOR THE WHITE HOUSE

After the addition of Ryan to the GOP ticket, Romney and Obama remain closely matched.

4. WHY A TRAIN JUMPED THE TRACKS

Investigators are looking for answers and exploring whether two women killed in the derailment played a role.

5. TROPICAL STORM ISAAC HAS REPUBLICANS WORRIED

After hitting hurricane strength it could target Tampa, right when the GOP holds its convention there.

6. WHAT'S GETTING ATTENTION IN AIR RACE DISASTER PROBE

Loose screws in a World War II-era fighter's tail may have caused the crash that killed 11 last year.

7. CURIOSITY PREPPING FOR FIRST MARS TEST DRIVE

No parallel parking, but the rover will travel 10 feet, turn, back up, and finish to the left of its starting spot.

8. THE SWITCH IN NATALIE WOOD'S DEATH CERTIFICATE

Three decades later, the cause has been amended to "drowning and other undetermined factors," instead of accidental drowning.

9. COLUMBUS GETS A ROOM, BUT NOT EVERYONE LIKES THE PLACE

A Japanese artist is building a living room around a New York statue of the great explorer, and some Italian-Americans say that's disrespectful.

10. A WINNING HAND FOR THE PUSH TO LEGALIZE INTERNET POKER IN THE U.S.

It's a game of skill, not chance, according to a federal judge in New York.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2012-08-22-10-Things-to-Know-Wednesday/id-5659b77af6b04366ad00c98850556c3c

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